Discord & Twitch
We created the world’s first city-specific Twitch stream and Discord community for Tokyo + localized launch and partnerships / experiential strategy.
In partnership with Twitch and Discord, we created and launched twitch.tv/tokyo, an original IRL livestream format designed to capture the character, culture, and everyday life of the city through an intimate, curiosity-driven lens.
The format was built as a repeatable system for live, in-market storytelling, combining episodic production, creator participation, and real-time audience engagement into a scalable programming model. We filmed a full season of 65 episodes, generating over 8MM live views, 16.3MM minutes of watch time, and 581,000+ views across on-demand content.
The series featured more than 50 local and global creators, gamers, and entertainment talent, bringing a range of perspectives into the format and expanding reach across communities.
Distribution was coordinated across platform and media, driving 14.5MM+ impressions and securing high-visibility placements across Variety, Streamer News, the Twitch front page, and the top post on the official Twitch Reddit community.
At the partnership level, we secured and integrated brand relationships with Airbnb, American Express, Discord, Park Hyatt, Red Bull, and Twitch, embedding each within the format to support both the content and the broader program.
