Park Hyatt
We developed and produced an original live media program designed to introduce a global digital audience to one of the world’s most iconic hospitality destinations.
In partnership with Park Hyatt Tokyo, we developed and produced an original live media program designed to introduce a global digital audience to one of the world’s most iconic hospitality destinations.
Rather than relying on traditional travel marketing, the program transformed the property into a live, interactive storytelling platform —combining hospitality, food, culture, nightlife, and local exploration into a multi-day broadcast experience distributed across Twitch, Instagram, Twitter, and Discord.
Over the course of three full-day live broadcasts, viewers were given unprecedented access to the hotel through conversations with executives, chefs, concierges, and guest experience leaders, alongside tours of suites, restaurants, and surrounding neighborhoods.
To connect engagement with action, we developed interactive audience systems that directed viewers to booking, dining, and property information in real time—creating a direct bridge between content and conversion.
The program generated more than 476,000 live views and 387,000 minutes watched, while a coordinated Twitch front-page feature delivered an additional 538,000 impressions and 276,000 views in a single hour. The activation also became the first hotel livestream ever featured on the Twitch homepage.
To extend engagement beyond the broadcasts themselves, we built a dedicated community hub on Discord containing exclusive content, property resources, dining information, and direct booking pathways —creating a persistent destination for future travelers and fans of the property.
The result was a new model for hospitality marketing — using live content, community, and platform-native distribution to connect a global audience with a physical destination.
