Most organizations struggle with turning ideas into systems that actually move culture, reach audiences, create revenue, and compound over time.
Problem works with brands, founders, agencies, platforms, funds, and IP owners to connect strategy, creative, content, partnerships, product, and distribution into one coordinated execution layer. Instead of treating each discipline as a separate service, we help define the opportunity, build the creative and operational system around it, and move it into market with clarity.
That means we can help launch a brand, reposition an existing business, build a campaign, develop a product ecosystem, structure partnerships, create content, or turn scattered ideas into a scalable platform.
Strategy, creative, distribution, partnerships, and product are often handled separately, leading to fragmentation and missed opportunity.
Problem is structured to operate across those fronts in a coordinated way.
We don’t sit in a single lane, we work across each area and discipline and connect them into a single system.
Strategy
Positioning, growth architecture, brand systems, and commercialization planning.
Creative Direction
Identity, visual systems, art direction, campaigns, and cultural storytelling.
Media & Content
Editorial, video, social, distribution, and platform-native content systems.
Fashion & Retail
Product launches, collaborations, drop strategy, and commerce.
Entertainment & Talent
Artists, managers, labels, studios, creators, and IP development.
Technology & Product
AI tools, digital products, software concepts, UX/UI, and platform strategy.
Partnerships
Brand, talent, retail, capital, media, and distribution relationships.
The Advantage
Problem’s advantage is the ability to connect multiple disciplines into clear outcomes.
Problem is organized across three connected layers.
Problem combines strategy, creative, marketing, and product development with integrated intelligence and ownership, enabling us to evaluate, execute, and scale opportunities across engagements, partnerships, and internal initiatives.
Problem Media
The core business and primary point of engagement.
We partner directly with clients to:
- Define strategy and positioning
- Build creative and content systems
- Execute marketing and distribution
- Structure partnerships and revenue opportunities
- Develop supporting products and infrastructure
This is where execution happens and outcomes are delivered.
Problem Intelligence
The system layer that structures how we decide, prioritize, and operate.
Focused on:
- Intake and opportunity evaluation
- Audits and diagnostic frameworks
- Strategic planning and roadmapping
- Execution system design and support
- Resource allocation and team routing
- Decision-making across engagements and initiatives
This is where we determine what gets done, how it gets done, and what is worth scaling.
Problem Holdings
The parent structure focused on ownership and long-term value creation.
Focused on:
- Building and owning IP, media, and digital assets
- Developing internal tools and systems
- Supporting long-term value creation beyond client work
Our holding company allows Problem to retain and compound value over time.
If you are building, repositioning, launching, or scaling something that requires strategy, creative, product, content, and partnerships to move together, Problem can help structure the path forward.
Partners
Airbnb
Aimé Leon Dore
Amazon
American Express
ARRIVE Hotels
Astro Gaming / Logitech
Atlantic Records
Coinbase
Complex Networks
Discord
Dizzy Bird
For Five Coffee
Gen G
Honda
Nike
Nouns DAO
OpenSea
Park Hyatt Tokyo
Partie
Target
The LINE Hotel
Tokyo
Twitch